WHO WE ARE
STRADEGY supports decision-makers in navigating geopolitical complexity and anticipating threats through tailored analyses and actionable intelligence. We specialise in conflict prevention, post-crisis stabilisation, OSINT investigations, multilateral diplomacy, counterterrorism, and strategic networking across EMEA. We also advise on strategic communication, FP positioning, and event design, organisation and moderation.
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In a world where fault lines shift by the hour, we decipher political, economic, and security transformations to deliver forward-looking insights and bespoke country risk assessments, helping clients act with clarity.
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From influence strategies to sports diplomacy and political messaging, STRADEGY designs and delivers customised frameworks to help you:
ANTICIPATE. ADAPT. ACHIEVE​.
MY STORY
Lebanese by birth, French at heart, and European in spirit, I was shaped at the crossroads of East and West. Growing up amid the Middle East’s rollercoaster of hope and upheaval, I cultivated both an intimate instinct and a critical eye for its complexities. This background sharpened my ability to navigate diverse worlds, decode EMEA’s shifting dynamics, and anticipate the diplomatic expectations of a region where strategy is everything.
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STRADEGY is the fusion of strategy, my name, and trade, because geopolitics, like business, is about negotiation: knowing when to advance, when to hold, and when to seize the moment. Some call it diplomacy. Others, deal-making. I call it foresight. As a geopolitical analyst, consultant, and strategic communicator, I conduct research for London-based think tanks, publish regularly in leading international newspapers, and moderate panels focused on MENA. I have advised Members of the European Parliament on EU-MENA relations and produced risk assessments for consulting firms operating across EMEA.
A graduate of the London School of Economics and Political Science (LSE), my first dissertation explored the rise of soft power through the lens of sports diplomacy in Saudi Arabia, the UAE, and Qatar. My latest thesis examines how Iran, Saudi Arabia, and France penetrate Lebanon’s sectarian communities via distinct influence strategies, all within the fragile framework of a weakened state.
– Anthony Trad, President & Founder